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Meet Lisa Ruthig from NBCAAM

Business Breakthrough for Animal Therapists · 30 min · Oct 17 2025

Community, imposter syndrome, and raising standards across the industry — Lisa Ruthig shares why business building is part of doing right by the animals.

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Whether you are a practitioner, student, or school of animal acupressure or massage, NBCAAM can support you in your goals.



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Become a Member

Whether you are a practitioner, student, or school of animal acupressure or massage, NBCAAM can support you in your goals.



Apply Today

Become a Member

Whether you are a practitioner, student, or school of animal acupressure or massage, NBCAAM can support you in your goals.



Apply Today>

Become a Member

Whether you are a practitioner, student, or school of animal acupressure or massage, NBCAAM can support you in your goals.



Apply Today

Become a Member

Whether you are a practitioner, student, or school of animal acupressure or massage, NBCAAM can support you in your goals.



Apply Today

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NBCAAM supports the world of animal acupressure and massage by setting high standards
for entry into the field, ensuring animal owners have highly trained practitioners available.

We provide certification exams for equine acupressure and massage, and canine acupressure
and massage, as well as networking and legislative assistance for practitioners, students, and schools.

We are not a school. Please choose a school that meets our standards to allow you to sit for our exam, if that is your goal.
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